I have integrated the current “Mircrodata” format of Rich Snippets into the template sets.
Snippets—the few lines of text that appear under every search result—are designed to give users a sense for what’s on the page and why it’s relevant to their query.
If you aren’t aware of this yet, here is an extract from Google:
If Google understands the content on your pages, we can create rich snippets—detailed information intended to help users with specific queries. For example, the snippet for a restaurant might show the average review and price range; the snippet for a recipe page might show the total preparation time, a photo, and the recipe’s review rating; and the snippet for a music album could list songs along with a link to play each song. These rich snippets help users recognize when your site is relevant to their search, and may result in more clicks to your pages.
You can help Google surface this relevant information by adding additional HTML markup to your pages. This markup helps Google recognize certain types of data and display it usefully in rich snippets.
Testing a Demo Product page
Here is an example of what Google finds on one of the product pages within the demo of the “Crispnlight” JShop template set. Using this Google Rich Snippets Testing Tool for the demo product “Electric Blue Shirt…” we can check that Google can correctly parse the structured data markup and display it in search results. I will be refining this in the coming months and keeping a beady eye on any changes for future updates.
